December, 2020 - Astron Health Care

Why Apply Marketing In A Medical Center?

user@astronhealthDecember 31, 2020 0 Comments

The arrival of new therapies and increasingly personalized devices, robotics and ICT technologies represent a real tsunami for health systems. The traditional paths of prevention, diagnosis and treatment of a patient change profoundly and the concept of health itself changes.

Health marketing applied to dental clinics , aesthetic medicine, plastic surgery, assisted reproduction, ophthalmology, orthodontics, even for many private hospitals is, still today, a great unknown for most centers and doctors. Until recently, talking about marketing in healthcare settings seemed nonsense.

But more and more clinics, hospitals, physicians and doctors are asking questions such as:

Should I do marketing in my clinic or practice?
How can marketing help my clinic?
What marketing should I do?
How to do it?

The Internet has been the gateway for many private doctors, clinics or hospitals to digital marketing. The need to have a website to be visible on the internet, the fashion of having to be on social networks and, in some cases, the need to promote the center, has been the first approach of many clinics to marketing.

But the reality is that marketing is much more. Marketing is the art of creating differentiated products, with prices that the patient/client understands are fair, whose products or services can be easily purchased and that are made known effectively with the help of hospital consultancy services.

But in addition, health marketing is based on 7 pillars: Product, Price, Place (location), Promotion, Processes, People and Physical Proposal. The key to success is in the mix of these 7Ps.

Each clinic will decide what weight and importance each variable will play in its value proposition to the patient and this will determine the most appropriate positioning and, therefore, the success or failure of the marketing strategy.

According to the top hospital consultants in India, health marketing must be the necessary complement to the quality of care offered by doctors and the quality of results.

Marketing is not intended to replace quality of care. The one is not at odds with the other. Excellent quality of care is perfectly compatible with excellent marketing, since the combination of both is a guarantee of business success and we must not forget that a clinic or private practice is a business just like a bakery or a supermarket and must be run like a business.

So to conclude, we want to give you 5 healthy reasons to apply marketing in a hospital practice:

1. To differentiate yourself. Marketing will allow you to develop a unique healthcare model that differentiates you from other clinics

2. To attract more patients. Marketing will help you attract more patients, retain those you have and retain those who are not 100% satisfied with the results.

3. To make you known. Marketing will help you to publicize your clinic in your sphere of influence, be it local, regional, national or international and not depend so much on attracting patients through insurance companies.

4. To better segment your patients.Marketing is the technique that will allow you to determine which patient/customer segments you want or are more profitable to target. It is a mistake to determine that for a clinic, patients are “everyone”

5. To earn more money. As per the hospital consulting firms in India, marketing will be the only “commercial” lever that will allow you to sell more and with greater profitability, and therefore your clinic can obtain greater benefits.

Understanding The New Needs Of Hospital Management After COVID-19

user@astronhealthDecember 26, 2020 0 Comments

Covid-19 has caused a transformation in the management and organization of the health system and this has been an opportunity for the development of hospital management consultancy services.

Knowing and understanding the new problems in healthcare is a necessary research objective for the Industry, when it comes to meeting the needs of its customers.

IMPACT OF COVID ON HEALTH

The health system has suffered, it is in a profound and direct way one of the consequences of Covid-19. Patients, doctors and, especially, the organization of health centers and hospitals have had to adapt quickly and with effort to the new prevention measures against the virus.

All medical specialties have sought to postpone, in one way or another, face-to-face care for the most vulnerable in hospitals as the most effective measure against contagion.

Many specialties, even and not directly linked to COVID, have been forced to close operating rooms, suspend treatments, refer patients to other centers or cancel follow-up visits.

Since the state of alarm was decreed, the implementation of telemedicine has been, without a doubt, one of the most effective responses of the system. However, it has not been the only solution in place.

Hospitals have simultaneously developed internal work protocols related to face-to-face visits and also initiatives such as the creation of multidisciplinary consultations to reduce the number of visits to the hospital.

The appearance of COVID-19 has generated multiple and important changes in the health system and these are just a few examples.

The system has been transformed and it is necessary to understand how: what changes have come to stay and what new needs your clients and patients have.

Hospital consultancy in India is once again the practice in charge of understanding and analyzing the current situation and identifying possible approaches and solutions.

Here and now, the Industry has the opportunity to know and understand in all its extension and complexity the new situation the sector is going through and how to react.

It is well known that in recent decades hospital consulting firms in India have evolved significantly, incorporating modifications and improvements to continue being an essential and valuable element for the healthcare industry.

UNDERSTANDING THE CHANGES IN HEALTH MANAGEMENT

In this new scenario, with new management and operating models, it will no longer be enough for consultants to continue with the work carried out to date, but it will be necessary to go further and understand the reorganization of services that hospitals have suffered:

Understand the context and the new management in order to identify different models developed during the pandemic. Those optimal and reference management models needs to be disseminated, but also those inefficient management models, where there is an opportunity to collaborate and add value.

Design ideal management models that respond to the characteristics of each center and its needs, but in any case, consider essential aspects related to the efficiency and quality of the system (telemedicine application criteria, reduction of lists waiting, operating protocols, coordination of professionals and available resources).

The Importance Of Data For Decision-Making In The Health Sector

user@astronhealthDecember 23, 2020 0 Comments

More and more data is being collected every day. And the health field is no exception.The sources are manifold: electronic health records, laboratory analyzes, data generated by medical devices, as well as the amount of new scientific studies published continuously.

It is therefore becoming increasingly difficult to manage all this information and keep up with new discoveries in the biomedical field.

On the one hand, the digitization of clinical data can improve its accuracy and the speed with which it is collected, shared and effectively used in making decisions.

On the other hand, the increasing amount of data that researchers and clinicians are exposed can lead to the risk of information overload. In fact, doctors need not to have more data, but to have reliable and relevant data.

Data is considered to be the fuel of digital transformation, regardless of whether or not it is used for analysis and decision-making, access to data is of vital importance today.

However, on some occasions there are doubts about the data themselves and there is mistrust with the information provided, especially regarding the quality of the data.

The advancement of technologies is not only revolutionizing business aspects, but also those related to everyday life.

In general, the quality of the records is associated with human errors when capturing them, however, when there is automation in the record, there are also other sources of failure, such as process interruptions or errors related to data compensation and consolidation.

Since the origin of the data is crucial to subsequently have reliable information, it is important that healthcare organizations define the data capture processes in a standardized way and systematically carry out validations and audits to guarantee quality of the data at the origin as per the recommendations of hospital management consultancy in India.

It is also important to validate the context of these, and if there was consent at the time of data capture. It is necessary to maintain a control and audit system that verifies all the risk points in which failures could have been made, all this can be done with the help of hospital consulting companies in India.

Whatever the scenario, you must have the discipline to question whether the data that is incorporated in the analysis are adequate for the purpose, if the correct factors are being taken and if the results definitely reflect reality.

At the present time in the global healthcare sectors, it is likely that advances have been made in relation to algorithms that help decision-making for healthcare professionals along with hospital consultants in Delhi NCR.

However, with regard to the administration of health services, it is still necessary to achieve that the data is accompanied by more automated analysis models that facilitate decision-making and facilitate the optimization of resources with greater agility.

Artificial intelligence, combined with digitalization, allows the monitoring of the health conditions of patients remotely, and in this way, the way chronic diseases are managed, the costs of which represent a large part of the budget dedicated to health care, are transformed and at the same time strengthened.

As per best hospital consultants in India, robotics will open- and in part already has- new opportunities and make a valuable contribution in operating theaters: it will be easier for doctors to manage their work effectively and spend more meaningful time with their patients.

The Strategy Of Attracting Clients Of The Medical Center And Clinic

user@astronhealthDecember 19, 2020 0 Comments

The consulting services that can be found for the health sector have reached a high degree of development, specialization and sophistication, allowing laboratories and companies in the sector to focus on their key competencies and on the steps of the value chain that they dominate, being able to efficiently subcontract the consulting services they require at all times.

While healthcare consumers demand safer, more effective and mobile healthcare services in the changing social order, healthcare providers face problems such as increasing costs, decreasing profit margins and limited qualified human resources.

OPTIONS FOR DEVELOPMENT STRATEGIES OF THE MEDICAL CENTER

In any business, including the operation of medical centers, there are two key strategies for generating income for their owners, and these strategies can be easily followed with the help of hospital consultancy services in Delhi. The first strategy is customer acquisition. And there are 2 key tactics used here:

Expanding market share (enticing clients from other clinics and medical centers)
Entering new markets (searching for new customer segments, for example, offering services that were used by older people to other groups- for example, children, or entering new geographic territories: a city district, a new city, a new country).

This strategy still dominates the mindset of most healthcare owners today. Where to get new clients? This is a key question that top hospital consultants in India often hear in consultations, conferences and webinars.

The main tool for attracting customers, of course, is advertising in various channels and in various formats. However, it is worth considering that advertising and its costs will constantly increase, as competition will grow. At the same time, there are restrictions on advertising of medical centers and their services.

As a result, your advertising costs may eventually, if not now, amount to high rates, but the effectiveness can be very different from one campaign to another.

Why is this happening? It is important to understand here that often the leaders and owners of medical centers are highly qualified doctors who are experts in medical practice.

But your audience, your consumers and patients most often do not understand medicine as well as you do, therefore their language, their desires, needs, the way they express it differs significantly from the views of the owners and employees of the clinic.

As a result, it turns out that customers simply do not understand many of the offers in advertising and react poorly to it.

A customer retention strategy is also a non-obvious way to attract new, high-quality, ideal clients to a medical center. The first tactic that is fairly widely used for customer retention is creating transition barriers for customers.

Changing market conditions, a new competitor entering the market, copying your loyalty program, or a government decision to change the rules of the game can nullify any customer retention actions you take.

Therefore, starting to use tactics to create barriers to transition can be a good first step in customer retention, but your healthcare business will constantly be on a powder keg that will take off and smash it into pieces, and this is why before taking any step you need to consult hospital management consultancy in India.

The Digital Revolution Of Healthcare Industry: How Is It Good?

user@astronhealthDecember 15, 2020 0 Comments

The demand for consultancy is increasing in the age we live in. There is a great need for consultancy not only in the management but also in all areas of life. As life becomes more complex for both people and institutions, the need for accurate information increases.

Today, the evolution of the healthcare system is a reality, driven by technological advances, scientific innovation and cultural changes in patients. This new context propose solutions applied to the improvement of the organizational structures and the operations and knowledge management of the health centers themselves.

There is practically no area of society that escapes the transformation given by technological advances. In the age in which we live, digital models prevail, in which the use of data and more effective communications are already driving change in sectors such as healthcare.

According to healthcare management consulting in India, the quality of health services depends largely on the ability of its professionals to give their patients the best treatment, but also on the technological tools that these professionals have to do their job well.

The adoption of electronic health records (EHRs) provides real-time information to doctors, nurses and other healthcare professionals, so they can make better decisions and make faster and more accurate diagnoses.

An important basis for technological development in healthcare- as in many other areas- is data. The volume of health-related data collected is growing rapidly.

Another innovation in the health field is that of big data: their analysis will be a very important and increasingly integrated component in the near future.

But the knowledge of the data must also be accompanied by a correct ability and awareness of the patient in relation to his own health. The concept of “patient empowerment” represents, like the others, a fundamental objective.

If we want to exploit the great potential of technology to improve the health situation, therefore, we do not need only technological advances: social innovation is very important to involve and empower citizens and patients, to foster collaboration between different disciplines and promote integrated approaches to health and social care.

It is clear that many of the solutions put in place to manage the emergency hinge precisely on digital technologies and its potential.

In fact, thanks to the basic technological infrastructure and specific digital health tools (digital medical devices, scientifically validated apps) it was possible to implement, for example:

New ways of accessing, treating and monitoring those citizens/patients with non-urgent diseases that require constant care such as diabetics and cancer patients;
Lighten the workload of health professionals and administrative figures with the help of hospital consultancy in India;
Reorganize the employee contribution in a “smart” logic.

Like any field, the medical one is also based on cooperation and collaboration between its subjects. Health professionals represent a dense network of exchange of information and knowledge useful for identifying the best strategy to put into practice.

Tips for Creating a Strong Digital Marketing Strategy in the Healthcare Industry

user@astronhealthDecember 10, 2020 0 Comments

The health facilities, even more than any other type of activity, require special attention to detail.

Very often, not using suitable management systems to control every activity of the structure (not only at the medical level, but also at the administration, accounting and finance level) can cause gaps and misunderstandings in the internal system.

A healthcare facility in the care of its patients has to manage very specific and extremely expensive activities.

The health sector constantly follows the next technological development. Healthcare organizations are always working to provide a higher level of care for patients, whether it is a new, improved treatment, a groundbreaking service or the expansion of physician specialties.

Unlike other industries, healthcare serves a wide audience. And today’s consumers are becoming more and more dependent on apps and websites. In fact, patients increasingly rely on websites to make their health-related decisions.

Therefore, it is very important to use digital marketing effectively and keep your organization at the forefront of change, even online.

With some of the tips below, you can create a powerful digital marketing strategy that will help you reach patients and gain potential customers in today’s patient-focused market.

Easy Navigation on the Website

With the help of top hospital consulting firms in India, you can think of your website as a “welcome mat” for your organization. The website often plays a powerful role in making a first impression of people’s decision to choose a service or move elsewhere in your organization.

Therefore, it is necessary to make the user experience as easy as possible. If someone is on your website, they look for answers for themselves or their loved ones and they want to find what they’re looking for quickly so they can take action.

Patients search online for information about health, so make sure your website is patient-oriented and easy to use.

On an easy-to-navigate website, it’s easy for visitors to book an appointment, communicate, view resources, or log into a patient account. Also, putting these items on the home page allows people to easily find what they want without searching the site.

Solution Provider Emails

It is true that patients search for information, but e-mail is a great way to stay one step ahead as per the suggestions of healthcare consulting firms in India. Imagine that people can find the information they want in their inboxes without searching.

By sending an e-mail newsletter at least monthly, you can continue to educate patients by providing new content that people can apply to their own health.

The best way to engage your audience is to fill your email database with a variety of information. Use email personalization and segmentation based on a recipient’s interests and needs so they get relevant information for them.

You can post a video, an existing blog post, or share industry news that will inform readers on a variety of topics. It would be better if you plan them ahead of time than what’s happening in your organization or the healthcare industry.

A strong health digital marketing strategy is effective when each component is managed in sync with each other. In addition to regularly meeting with your team about your marketing strategy to discuss changes or updates, link these items to a content management platform.