Healthy Business Design: 4 Steps to Expand the Healthcare Business

Healthy Business Design is the formula designed to develop the business of private health facilities that want to design new health experiences for their patients.

Patients at the center of an ongoing transformation in the world of health and well-being: from patients to people, with their needs and needs. The program allows to change the approach to care, from “to care” to “to care” thanks to design methodologies that will enable:

  • Focus on the objectives
  • Better understand patients
  • Develop effective strategies to attract new ones

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Healthy Business Design can also be applied to networks of medical facilities, multi-specialist studies and single-specialist studies that want to differentiate themselves and represent a fixed point in their territory.

How does Healthy Business Design work?

Healthy Business Design by health care equipment planners is developed in 4 structured steps, designed to achieve concrete results in a concise time:

Understanding customers:

Through individual interviews with the key people of the company and, thanks to a visual representation of the results, experts identify the values that characterize the activity. Not only that, because it analyzes the business model, establishes its objectives and traces the profile of ideal patients. Continue reading

Building Experiences is the True Healthcare Revolution

Ours is an ambitious goal: to change the way we understand the relationship with health. We have already talked about our method inspired by design thinking and human-centered design, but the real question we want to answer now is “how do you want to revolutionize the whole healthcare sector?” There is not only one answer, but we have chosen to start from a simple concept: to draw experiences.

Define experiences

We could compare the experience to a journey. It all starts when the desire (or the necessity) begins and ends only once back home. What we live between these two moments will always remain in our memories and will define our expectations for subsequent journeys.

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Let’s think of another example that we touch every day: buy products online. The experience, in this case, begins with the manifestation of a need for a given product, has its peak at the moment when the courier rings at the door and ends only after advising (or advised against) the same product to others.

But what drives hospital space planners to choose a site rather than another are the actions that take place in the middle — the ease of finding what we need, the cheaper price, the best reviews, the fastest courier and so on. These micro-moments define whether our experience is to be repeated or just forgotten.

Building valuable experiences: our tools

Imagine applying this definition of expertise to patients in a clinic. How can we transform it to make it memorable? First, we must map it and fully understand the mechanisms that make it work.

To achieve this, we use a handy tool, the patient journey map. It is a visual representation of the actions performed by patients using a given healthcare service.

Then we identify the obstacles or development opportunities for each of these steps. In the same way, we build step by step the actions that the work team (doctors, nurses, and support staff) could undertake to improve the patient’s experience. By this method, we can provide our customers with a precise picture of the actions necessary to transform their business model in a genuinely human-centered way.

Not only. This approach allows us to respond to patients’ expectations, to involve them more, to make them feel unique and protected, and to increase their sense of satisfaction. In other words, making their experience memorable means turning them into ambassadors.

The real revolution done by hospital planners in India, the one that changes the approach to the Health system, is linked to a sixth issue that, in the light of what has been said, becomes fundamental and is the one that will make the difference in a value system based on value: it is the Relationship between patients, their families, and health professionals. The relationship must also be structured within the care pathways and how the latter must be analyzed and evaluated.

Do you want to transform the experience of your patients? Contact us, and we will work together to achieve your business goals.

Steps to planning of medical equipment

Currently establishing a hospital, a clinic or a health center represents a great challenge, whether it is a public or private institution, and it is clear that the hospital demand is higher than the supply that exists today in many parts of the world. That is why, from the beginning, it must be planned, designed, built and equipped quickly and efficiently in order to start operations as soon as possible and without setbacks. Success, therefore, depends, among other factors, on the balance and combination achieved in the approach to the needs and experience of patients, the use of state-of-the-art technology, and adherence to budgets and delivery times of the different stages of construction and equipment.

And once the hospital is finished and already in operation, it is not enough to have the best design, the most advanced technology, and the most renowned doctors so that it works as it should be. For this purpose, hospital planning and administration are also of vital importance, since a modern hospital plays important roles not only in the care of its patients, but is also a major part of both public health and social welfare programs, and of some way also has great influence on the process of development of the economy.

Do you know how to consider hospital electrical installations in the planning of medical equipment for your health center?

The health care equipment planners plays a vital role in planning of medical equipment for the successful renovation of a hospital space. It is done in order to optimize the care provided to their patients at the lowest possible cost.

Best Services of hospital designers & planners

The key to the successful design and planning of the process of building a new space in a health center, regardless of its size, includes the incorporation of appropriate medical technology along with consideration of the following factors:

  • The strategic vision of the organization.
  • Trends in medical equipment technology.
  • Operational requirements and clinical needs.
  • Patient and staff safety.

Taking this into account, the following are the three milestones of the planning of medical teams during the construction phase of health facilities:

Preliminary evaluation of the budget for financial approval

The medical equipment planner determines a budget figure based on spatial planning, preliminary discussion and project expectations. This data is incorporated into the survey and visual drawings of the project and presented appropriately to the hospital center for approval.

Delivery of design documents

Once the management approval has been obtained, the list of medical equipment to be installed must be presented and discussed with the architectural design and engineering departments.

This process is not always so simple since it can happen that the coordination of designs is delayed in the decision-making process in a determined medical team.

It is in this phase where hospital planners and medical equipment consultants plays a fundamental role in providing detailed information to the project management on the needs and potential electrical risks of the equipment to be installed, as well as observations to be taken into consideration at the time of construction.

Final equipment selection and closure of the planning

After the technical planning phase, an open meeting is held in which all the parties present discuss any unfinished business and select the medical teams, taking into account the installation requirements and their benefits.

The participation of engineers and architects specialized in hospital infrastructure is fundamental for the success of the project, since these are the technical support of the project management for making decisions regarding profitability and satisfaction of operational objectives for the health center.

Architecture for Health: Buildings that Heal

“The whole is better than the amount of its portions”; thus Aristotle abridged the bases of holism. It is about examining and considerate the systems as a combined and worldwide set that is, in short, going to establish the behavior of its diverse parts. But he does not believe that this “everything” is only a sum of its parts, but that the synergies between them achieve a much more complex system.

As such, architecture can, therefore, be integrated into a holistic system that tries to respond to different needs of the human being from different perspectives; but today, we want to highlight the concrete relationship of hospital architecture with holistic architecture. In this sense and from the point of view of psychology, Abraham Maslow already spoke of the satisfaction of the needs of his pyramid (physiological, security, social, recognition and self-realization) to achieve complete health, from the point of view of mental, emotional, physical and spiritual view.

Currently, medicine tends to be a holistic discipline, according to which the individual should be treated as a whole and provided with comprehensive health care related to physiology, biochemistry, nutrition, exercise, social relationships and also the habitat. Therefore, today, architecturally speaking, we tend to subscribe to this holistic commitment to health, seeking better visual and spatial quality and greater readability of hospital buildings that may be beneficial for patients.

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Healthcare architecture firms in India firmly trust that curing is possible, in part, through space. To attain an adequate space, we take into account the machinery that will be available, and we always seek the integration of natural light, chromatic and natural and green spaces, both inside the building and around it. The goal is always to improve user comfort. A good sanitary building is one in which the user feels that he is receiving the necessary care without perceiving that he is in a sanitary building”.

Once inside, the chromatic game that welcomes the patient will accompany him through the clinic, identifying each color with a specialty.

For us, scale, light or ventilation are basic elements, but in the well-being of a patient comfort and beauty are also fundamental. For a hospital to have the ability to heal it must be properly organized in architectural terms, but also, as we mentioned before, to be comfortable and to overcome the feeling of confinement that these buildings often cause.

From students, young aspiring architects are intimidated by their teachers when dealing with complex issues, such as prisons, social housing, and hospitals. More seductive are museums, theaters, and cultural centers, where the “artist” can give free rein to their creativity.

Buildings related to health, on the other hand, are among the most complex and technified, since their facilities, networks, special equipment, and spatial relationships must respond to precise requirements and to a host of restrictions that limit, or at least relegate to the background, the expressive value of the work.

However, the rejection that provokes this type of hospital space planning design rests fundamentally on the fear of the unknown and on simple prejudice. Beauty, in this case, is in the right way to respond to the problem; in contributing to the recovery of the patient.

On the other hand, it has been the same hospital architecture that has forgotten its user, in its human dimension, allowing machinist efficiency and procedural asepsis, end up eclipsing those fundamental aspects in the care of a patient, as is its assessment as an individual.