Top Hospital Consultants in India

Why Apply Marketing In A Medical Center?

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The arrival of new therapies and increasingly personalized devices, robotics and ICT technologies represent a real tsunami for health systems. The traditional paths of prevention, diagnosis and treatment of a patient change profoundly and the concept of health itself changes.

Health marketing applied to dental clinics , aesthetic medicine, plastic surgery, assisted reproduction, ophthalmology, orthodontics, even for many private hospitals is, still today, a great unknown for most centers and doctors. Until recently, talking about marketing in healthcare settings seemed nonsense.

But more and more clinics, hospitals, physicians and doctors are asking questions such as:

  • Should I do marketing in my clinic or practice?
  • How can marketing help my clinic?
  • What marketing should I do?
  • How to do it?

The Internet has been the gateway for many private doctors, clinics or hospitals to digital marketing. The need to have a website to be visible on the internet, the fashion of having to be on social networks and, in some cases, the need to promote the center, has been the first approach of many clinics to marketing.

But the reality is that marketing is much more. Marketing is the art of creating differentiated products, with prices that the patient/client understands are fair, whose products or services can be easily purchased and that are made known effectively with the help of hospital consultancy services.

But in addition, health marketing is based on 7 pillars: Product, Price, Place (location), Promotion, Processes, People and Physical Proposal. The key to success is in the mix of these 7Ps.

Each clinic will decide what weight and importance each variable will play in its value proposition to the patient and this will determine the most appropriate positioning and, therefore, the success or failure of the marketing strategy.

According to the top hospital consultants in India, health marketing must be the necessary complement to the quality of care offered by doctors and the quality of results.

Marketing is not intended to replace quality of care. The one is not at odds with the other. Excellent quality of care is perfectly compatible with excellent marketing, since the combination of both is a guarantee of business success and we must not forget that a clinic or private practice is a business just like a bakery or a supermarket and must be run like a business.

So to conclude, we want to give you 5 healthy reasons to apply marketing in a hospital practice:

1. To differentiate yourself. Marketing will allow you to develop a unique healthcare model that differentiates you from other clinics

2. To attract more patients. Marketing will help you attract more patients, retain those you have and retain those who are not 100% satisfied with the results.

3. To make you known. Marketing will help you to publicize your clinic in your sphere of influence, be it local, regional, national or international and not depend so much on attracting patients through insurance companies.

4. To better segment your patients.Marketing is the technique that will allow you to determine which patient/customer segments you want or are more profitable to target. It is a mistake to determine that for a clinic, patients are “everyone”

5. To earn more money. As per the hospital consulting firms in India, marketing will be the only “commercial” lever that will allow you to sell more and with greater profitability, and therefore your clinic can obtain greater benefits.

Consultancy- The One And Only Solution For Improvement Of Hospital Management

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Process management is a key factor for the success of organizations in an increasingly competitive market and this makes the improvement of business processes a constant and essential need.

One of the sectors that has had great advantages from consulting is certainly that of Healthcare, in which it has been possible to start improvement interventions in healthcare processes.

Healthcare facilities, in fact, increasingly feel the need to improve the quality of services by reducing existing inefficiencies in the organization and management of processes, especially in emergency situations such as those that healthcare systems are currently facing due to emergency linked to the infection from Covid-19.

In the case of healthcare organizations, an integrated management of the activities linked to the individual processes involved is essential, so that doctors can, at any time, know what to do, on which patient to intervene and which specific healthcare data they can manage and exchange.

Hospital industry today continues to experience growth supported by the rate of population growth and increased public access to health facilities that are getting easier. This of course has an impact on increasing the number of patient volumes in various hospitals, especially big cities.

The quality performance of hospital management and services must continue to improve in relation to strengthening the brand image among the general public. If there is no improvement, the hospital management must be prepared to be abandoned by some of its patients who choose to seek treatment elsewhere.

The absence of a hospital management consulting company has made it difficult for the hospital to improve the quality of service to patients.

The large number of health facilities available in one hospital unit requires coordination management that can increase the efficiency of communication and information.

Efficiency of course is also related to reducing unnecessary expenses due to supervisors who have not been maximal. Through efforts to reduce expenses, the company’s or hospital’s revenue will automatically increase compared to before.

Hospitals are required to carry out their operations in accordance with hospital accreditation standards which are prepared as an effort to improve the quality of health services in hospitals.

To overcome the problems of hospital management and services, especially related to the coordination of hospital resources, which are quite complicated, top hospital consultants in India are the solution.

Purpose of healthcare consultants:

  • Take an active role in helping stake holders in providing any solutions related to the field of hospitals, from planning, development processes to operational management.
  • Guiding in designing strategic plans, master plans, and health systems including everything in the field of hospitals.
  • Transfer of Knowledge to various parties regarding the latest information in the field of health service management.
  • Helping related hospital organizations in improving accountability and good governance by developing in the field of health service management.
  • Increase public confidence that the hospital focuses on patient safety and quality of service.

These experts are committed to assisting healthcare industry players in a comprehensive manner in designing, building and improving health service management.

Their areas of expertise are strategic management, financial management and accounting, operational management, human resource management, and management information systems.

Healthcare Outsourcing: Temporary or Permanent Solution?

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The use of outsourcing has traditionally been part of policies for cost containment and the search for efficiency by companies, configuring it as a virtuous business practice, through which the strategic management of business processes is implemented.

With financial investments becoming increasingly small and with the need to manage new IT systems and human resources in the name of savings , several health centers, hospitals and medical professionals have started to outsource a series of services in order to reduce minimum operational inefficiencies.

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Currently, the trend of outsourcing for health services is increasing significantly, and experts predict that this growth will continue in the coming years.

Generally, health centers and hospitals have always chosen to outsource only support services, such as laundry services, cleaning, supply chain management, or restaurant services.

Currently, however, with rapid advances in technology and with the creation of new solutions by suppliers, the phenomenon of contacting best hospital consultants in India has not only increased, but has also broadened its horizons, with many more services offered, also in the healthcare sector. Let’s take a look at the main activities outsourced by healthcare:

Medical Administration (billing and coding)

One of the most common current outsourcing services in the healthcare sector is that which includes billing and coding. The benefits are varied, including lower overhead costs, fewer employees employed in administration management, fewer hires, more efficient results and business savings.

These advantages suggest that outsourcing will continue to grow in this area, also thanks to the structural reforms applied to healthcare which impose, for example, the electronic management of documents.

Medical transcription

Medical transcription services include the compilation of several documents, such as: clinical summaries, patient charts, general reports, rehabilitation reports, medical progress, teleconference transcription, and much more, all absolutely of great importance for a hospital or a private clinic.

The outsourcing of these activities is significantly increasing, especially due to the time that saves the operators of the structure. Many more health centers, compared to the past, are looking for reliable partners to whom they can outsource this type of service.

IT systems management and consultancy

A professional doctor is certainly not the most suitable person to deal with the management of software and other hospital IT systems.

Often, small IT companies find it difficult to keep up with the needs of large infrastructures and to facilitate the management of daily activities, the keeping of accounts and the immediate execution of other operations.

As a result, most health centers have started to choose outsourcing also for IT systems, thanks to the ability of hospital management consultancy services to know how to manage such systems, implement them and deal with problem solving if necessary.

The outsourcing of this type of activity also allows the hospital center to have the space and time necessary to concentrate on other main operations.

Outsourcing has become an almost obligatory choice which has also proved to be an excellent business strategy. Compared to other sectors, however, the medical sector needs special attention, especially from the competent bodies that manage its operating rules. By contacting top hospital consultants in India, you can do the same with the help of a lot easier way.

Healthcare Industry And Effects Of COVID-19- What To Do In Times Of Crisis?

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The COVID-19 pandemic dealt a blow that few people were ready for: it was felt by everyone, from small businesses to commercial giants and entire states. Unprecedented challenges were faced by medical institutions around the world.

The spread of the virus has led to a reassessment of positions on many elements of the health system. But hospital consulting firms in India can help overcome the difficulties faced by private and public health facilities.

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The range of tasks that the consultant helps to solve in healthcare is extensive. It may include both the solution of optimization issues and increasing the productivity of the department of a medical institution, and the construction of a strategy for entering the market of a new medical operator.

Often, medical consultants work to find solutions to non-standard customer problems. For example, over structuring the quality management system for medical care, analyzing the effectiveness of using a fleet of medical equipment, and managing and motivating staff.

In the context of the COVID-19 pandemic, top hospital consulting firms in India offer medical centers new tools, recommendations and strategies. Often they are able to support customers in making important decisions.

The state of the medical consulting market before the pandemic

In large consulting companies, the medical consulting market has traditionally been presented on the sidelines. Health care was not considered as a separate industry and therefore often remained in the shadow of the segment of pharmaceutical companies.

In almost all countries where the virus spread, it was necessary to transform the organization of work and the space of clinics on the go. The measures taken in most countries— social distance, cancellation of events, and the closure of schools and universities— can smooth out the peak of morbidity and make it less widespread.

Although outbreaks cannot be completely prevented, by smoothing out the peak, but here top hospital consultants in India can make the hospitals better prepare for the load.

During a sharp increase in the load, most clinics need redevelopment: there are practically no hospitals that would immediately be designed for so many patients with a dangerous infection. The reorganization of space in hospitals includes a review of the location of the beds, the division into “clean” and “dirty” zones.

In addition, it involves the creation of special conditions for examining patients with a suspected virus and with a confirmed diagnosis, for their distribution by risk groups and routing. All rooms should be well ventilated and safe for medical and non-medical personnel. All this can be done with the help of hospital consultants in Delhi NCR, so it is a must to contact them for better results.

The most important problem faced by the clinics during the pandemic was the lack of equipment and supplies needed both to help patients and the safety of staff.

In the case of COVID-19, intubation kits, ventilators and ECMOs, drugs, oxygen supplies and personal protective equipment for staff were most needed.

For the smooth operation of hospitals, all these materials are absolutely necessary. By consulting hospital equipment planners, you can easily make this process less tiring for you and improve the condition of your medical center.

Management Strategies To Reduce Waiting Time In Hospitals

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In times like the ones we are living in, marked by the coronavirus epidemic and the impact of normal seasonal flu, a heated debate is underway on how to prevent the spread of infections.

Although people suspected of carrying the coronavirus are treated with more precautions, the risk of being infected by virus or bacteria carriers in the waiting rooms of medical offices remains a fear that is nevertheless well-founded.

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Therefore the waiting rooms, which should represent the first step towards recovery, could actually become the antechamber of a very different outcome. Below, we will illustrate the strategies recommended by the best hospital management consulting companies that healthcare professionals can adopt to minimize waiting times at medical offices and hospitals, in order to avoid the spread of infections.

Ensuring good care, capable of reducing the waiting time of patients, is not always an easy task for hospital management.

Strategies that include methodologies and technologies help create a care scheme that values ​​the doctor’s work and makes the time he dedicates to each patient more efficient, as well as facilitating the management of beds for admission and discharge.

All this is reflected in the satisfaction with the quality of the service and, consequently, in the image of the organization in the Health market.

According to the top hospital consultants in India, the main gateway for patients to the hospital is generally emergency care. Therefore, the first contact should identify the severity of the condition, in addition to determining if the individual will be medicated and released or if they will need to be hospitalized.

Obstacles at any of these stages impair the flow of care and are primarily responsible for the delay. Learn about five strategies that help hospital management reduce waiting time:

Risk classification: an efficient risk classification system, with trained and qualified professionals to determine the urgency of each case, is one of the most assertive ways to reduce waiting time.

That classification should, instead of based on the order of arrival, use the clinical condition to define the waiting time. Therefore, the greater the risk of death, the more quickly the patient must be cared for.

In this triage, those who do not present critical conditions can even be referred for an elective appointment, venting emergency care.

Intelligent management of beds: in the event that hospitalization is requested, this strategy is essential to guarantee control of waiting time. The processes that include admission, follow-up, and discharge from the hospital must be harmonized.

The obstacles encountered in communication between these three stages are, in general, the main culprits for delayed care and hospitalization of critically ill patients.

This occurs because, many times, the problems of bed management are due to the lack of communication about the discharge to the bed center and, consequently, the vacancy is not released.

Monitoring of indicators: monitoring care time, waiting time, classification of patients attended, admission, discharge and occupation rates is an attribute of hospital management.

The study of these indicators allows the manager to identify the errors of the process, understand the reason for that event and learn to act in the face of that situation, based on previous experiences.

How To Reduce Costs In The Construction Of Hospitals?

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Image and design occupy many expenses when building hospitals; therefore, before carrying it out, a cost evaluation is usually done. Hospital construction teams focus on complying with the requirements established by the owners who, together with graduates in architecture and engineering, are responsible for making plans.

The design, planning, and financing of the construction of hospitals are usually very expensive procedures. Ensuring that capital exceeds the budget for the construction of hospitals should be an option.

This is due to the fact that usually, additional expenses arise, whether due to material failures, a change of suppliers or having to hire more personnel for the construction and thus be able to streamline this process. There are different ways to save money in the construction of hospitals; these are:

Decrease critical functions

There are hospitals whose facilities have an estimated 30 years old, so they lack technological advances regarding their structure and equipment. In addition to this, they have a wide capacity for the beds of patients who are hospitalized. Currently, the construction of hospitals is based on the creation of integrated care spaces. Among the spaces that could be combined is the ambulatory surgery room with the chronic disease management room. It is because both require medical equipment of the same kind.

As told by hospital project consultants in India, evaluating the area in which the construction of hospitals will take place is fundamental. Those mostly busy areas, where the surroundings are expensive, is not an alternative if the costs are reduced.

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General considerations

One of the ways to reduce costs is to build hospitals in buildings that have been developed for a few years. Making an expansion in them would be more economical.

It is necessary to verify that the structures of these buildings are well supported. The study should be done by a professional in the field. The building has to have extra land that allows expansion for some regions of the hospital, and it is recommended that these are not in the center of the city.

The reallocation of spaces is essential if it is an expansion. The areas built must be adequate for the functions that will be carried out in it.

Design of spaces

The designs of spaces for the construction of hospitals will depend on each unit. Not all areas of hospitals require the same equipment. Therefore, many of them carry a different design. For example, in the operating rooms, you need modular systems that allow the installation of medical gases. Contrary to this, in emergency rooms, only a system capable of sustaining oxygen is required.

While the areas of the hospital are large, it will require more investment for maintenance. Another way to reduce expenses is by creating open spaces.

General considerations

The design plays a very important role if hospital construction is all about.A good design of the areas made by the hospital consultancies in India allows hospital workers to perform their work more efficiently. For example, build a module in which there are several beds for patients, divided into capsules so that they are a little more independent of the others. These rooms are built a few meters from the nurses’ station, so that they can be guaranteed direct access to the capsules, allowing patients to be treated quickly.

How Hospital Management Consultancy in India Help Hospitals to Bring Profitability?

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The healthcare industry in India faces several challenges because of increasing competition. A lot of other factors are also responsible that affect hospitals profitability such as economic recession, growth in unsecured care, and increased competition for outpatient services. To provide excellent services with increased profitability a hospital management consultancy in India can help hospitals in achieving their targets. According to top hospital consultants in India, if hospitals start focusing on two factors they can enhance their profitability for sure. These factors are:

  • Reducing costs
  • Increasing Reimbursement

The practices that help hospitals to increase revenue involve:

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Reduce the staffing cost by using HRIS system:

Manpower is the biggest expense for every hospital and it is not possible for hospitals to reduce their staff. Hospitals should adopt the human resource information system (HRIS) which is online software to provide a solution for data tracking, data entry, data and data information required by the HR department of the hospital.

Hospitals can employ part-time or hourly employees. This can help hospitals to track their efficiency on an hourly basis as hours worked per case. Hourly based staff includes nurses and managers who come just a few minutes before the surgery.  Continue reading →

Innovation and Healthcare: A Guide to Change

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Are you a health professional and are you responsible for the effectiveness and efficiency of your healthcare facility? Do you think your business can improve both from the ‘To care’ services and (and above all) from the ‘To care’ services? If you also think that to intervene on the quality of life of your patients is necessary to start from the redefinition of their lifestyles!

After a careful and in-depth study of your company, the people who work there and its users, hospital designers & planners will guide you towards the change that will allow you to meet and meet the needs of current and new generations of consumers. We will work on culture, technology, people and organizations because every aspect of your business can help to determine its success.

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Lifestyles: the importance of consciously choosing

Every individual, during the day, adopts behaviors that contribute decisively to the definition of their lifestyles. This means that the conscious choice of positive actions, repeated over time, can help to improve the actual and perceived quality of psycho-physical wellbeing and to prevent the onset of diseases and disorders.

Hospital project consultants in India has decided to respond promptly to the new awareness of these users, introducing integrated and multidisciplinary proposal models based on prevention. These modules include: Continue reading →

Beware of Errors in Hospital Management

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With the advance of evidence-based medicine, there is a growing concern to avoid errors in medical practice and inpatient care, but there is still much to be developed and improved regarding management errors and how they also affect the performance of the hospital and the patient’s health. Although its consequences are not necessarily as immediate as that of a medical error, the management error can end up having a more significant impact, affecting several patients for an extended period.

Now that you are familiar with the peculiarities of hospital management, it is time to examine how they can become traps and generate errors as shown below: Not planning changes well

Changes are necessary, but it is essential to prepare before initiating any action. You should assess the current situation of the hospital and the situation in which you want the hospital to be in a few years, establish the objectives and goals, define the equipment and resources available for the change, verify which market movement and only then begin to Act.

The change of hospital management system, for example, can impact the hospital for decades, positively or not, then it must be done with excellent security. For all this, it is necessary to reflect on what is the best software, what is the best equipment, what are the advantages presented by each option, how long should you wait for the return of the investment.

The indicators in hospital management to be attentive

When it comes to management, there is no way not to address the indicators, and in hospital management, it could not be otherwise. Only through hospital management consultancy in India it is possible to evaluate the progress of the hospital and verify that the changes are generating positive results or if there are failures in any sector.

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The indicator, therefore, should serve for the continuous improvement of the hospital processes, helping in the mapping of risks, in the identification of occurrences and their causes-origins, in the simultaneous management of multiple projects and the linkage of these to the strategic plan of the hospital. With the indicator, it is also possible to predict crises and plan ways to solve or minimize them.

It is worth noting that the performance indicators, which are associated with patient satisfaction with the assistance provided. The signs are, therefore, essential management tools for the evaluation of the quality of the two services provided and for the control of resources and costs.

Every indicator must exist for a specific reason, giving the manager valuable information about the hospital in the areas of organization, resources and work methodology and helping in making decisions.

It is essential that the manager takes into account that the indicators try to represent merely a complicated situation, indirectly impacting reality and evaluating the hospital through necessary mathematical reports. The index gains strength, not in the meantime when compared with other indicators, whether from other areas or the same locality over time.

In this way, the calculation of an indicator is only the beginning of the process. It is necessary that this information is constantly updated, made available for the hospital team, for patients and for other hospitals, compared with other indicators and only then used in management.

It should be regarded that the quality of an indicator depends directly on the accuracy of the data used and from the calculations. Therefore, it is recommended that the hospital management consultancy services are always automated and does not rely directly on manual operations.

Future Medicine: 7 Main Trends

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The last few years have become iconic for medicine if we talk about the number of new directions, emerging techniques and the introduction of digital technologies. Healthcare blurs the boundaries, opening the door for interaction with all disciplines that can give it a qualitative leap for development. Artificial intelligence and wearable devices are becoming familiar means of organizing a medical process and monitoring a person’s condition.

All these tools are capable of bringing medicine to a new qualitative level, making it more personalized, capable of not only fighting the consequences of diseases but also influencing the causes of illnesses, collecting a large amount of data necessary for understanding cause-effect relationships.

Hospital consulting companies in India will highlight the most interesting directions of high-tech medicine for the nearest five-year period.

  1. Internet of Things for Medicine (IoT)

The means of monitoring the state of health or indicators of physical activity are gaining popularity every year. And, given the rapidly aging population of our planet, we can safely say that devices such as cardiac monitors that can warn of impending heart attack will help to seriously reduce mortality rates, improve disease prevention and reduce the burden on the entire health care system.

The use of the data obtained with IoT can benefit patients, specialists and medical personnel, medical equipment manufacturers and those who pay for the provision of medical services. This will promote the greater independence of patients, better treatment, more effective use of medicines and lower health care costs.

  1. Mobile applications that provide medical support, or health

With the development of digital technologies, mobile applications become an integral part of every person’s life. Therefore, it is not surprising that applications have become one of the leading directions in the development of digital medicine. The main drivers of growth are rapid progress in mobile technologies and applications, an increase in the number of lifestyle-related diseases, and awareness of the possibilities of mobile medicine in emerging markets.

  1. Artificial intelligence (AI) in medicine

In recent years, skepticism on the part of people about the capabilities of AI has been severely diminished. Now, this technology is perceived as a real assistant in tasks of varying complexity. According to statistics agency Frost & Sullivan, the market for high-tech medical solutions for 2016 was about $ 1 billion.

It is expected that by 2021 these indicators will reach $ 6 billion, with an annual growth of about 40%. In the opinion of the analyst of the same agency, by 2025 artificial intelligence systems will penetrate all spheres of public health, up to the creation of digital assistants, who answer all questions of patients and independently deal with their treatment.

  1. Technology editing the genome

The development of modern technologies led to a real breakthrough in genetic engineering as a method for modifying the genome was developed. The method, of course, is still at the research stage, but it is already clear that the chance to repair problem areas in the gene will give great opportunities for the treatment of many diseases – such as cystic fibrosis, muscular dystrophy, hypertrophic cardiomyopathy.

Hiring and consulting top hospital consultants in India is therefore, becoming mandatory nowadays.