By and large, the sole purpose of establishing a hospital is to be highly accessible on two counts; accessibility via territorial means and location. Next is the accessibility which is not a bother in terms of finances. In a vast country like India which poses its share of unique challenges, this statement holds good.
This is primarily because a significant or rather a bulk of the population resides in the rural and remote areas where access to healthcare is minimal. This also leads to a disparity in the urban and rural population having an access to healthcare.
Hence the embarking of a new hospital must weigh in an important criterion site selection. However, any unidirectional approach won’t cut it. This multifaceted task also takes into account the factors like the size of the land, costs involved, time involved in development, its proximity to other healthcare facilities and visibility.
The hospital management consultancy in India, therefore carefully assess these issues that potentially affect the entire hospital management project. They do by keeping the factors like location, budget and sustainability in mind.
Here are the few ways in which the hospital location impacts the overall outcome.
Ease of patient access– This goes without saying. The hospital consultancy firms in India leave no stone unturned to prioritize accessibility of the hospital and convenience of the public. As a result, a more robust engagement between both the patient and healthcare facilitator’s side can be retained. A better rapport with the existing patients fetches referrals for getting new cases. The accessibility criteria also look into the proximity to residential communities. It also needs to be in sync with highway routes, parking convenience.
Greater visibility– The patient’s high footfall can be directly influenced with better visibility. The prominence factor now also demands the presence in the digital space. This can be ideally taken care of by the hospital management consultancy services. In today’s busy lifestyle, people’s attention can be sought only by means of good signage system and very proactive marketing on the digital media platforms.
Better Patient Satisfaction– No more do patient compromise on quality medical benefits for the same price point. They are more willing to pay a premium amount for convenience of care services. Hence, the need of the hour is to create and establish the channel for hospital establishment which cuts the travel time and costs.
Spectrum of Services Offered– The hospital consultancy services in India have sprung a change order with higher standards and qualities of services, availability and expertise of physicians. They are also working in the better medical staff recruitment and ease in scheduling appointments for choosing the location. Such facilities add to the infrastructure build up for a niche segment for advanced care services.
Cost control: While it is true that a posh area is the best for establishing a healthcare set up, it can also invite the anomalies of high cost of maintenance. The related expenses can also come in the form of related expenses, number of government approvals, policies, regulations and staff remuneration.