Ours is an ambitious goal: to change the way we understand the relationship with health. We have already talked about our method inspired by design thinking and human-centered design, but the real question we want to answer now is “how do you want to revolutionize the whole healthcare sector?” There is not only one answer, but we have chosen to start from a simple concept: to draw experiences.
We could compare the experience to a journey. It all starts when the desire (or the necessity) begins and ends only once back home. What we live between these two moments will always remain in our memories and will define our expectations for subsequent journeys.
Let’s think of another example that we touch every day: buy products online. The experience, in this case, begins with the manifestation of a need for a given product, has its peak at the moment when the courier rings at the door and ends only after advising (or advised against) the same product to others.
But what drives hospital space planners to choose a site rather than another are the actions that take place in the middle — the ease of finding what we need, the cheaper price, the best reviews, the fastest courier and so on. These micro-moments define whether our experience is to be repeated or just forgotten.
Building valuable experiences: our tools
Imagine applying this definition of expertise to patients in a clinic. How can we transform it to make it memorable? First, we must map it and fully understand the mechanisms that make it work.
To achieve this, we use a handy tool, the patient journey map. It is a visual representation of the actions performed by patients using a given healthcare service.
Then we identify the obstacles or development opportunities for each of these steps. In the same way, we build step by step the actions that the work team (doctors, nurses, and support staff) could undertake to improve the patient’s experience. By this method, we can provide our customers with a precise picture of the actions necessary to transform their business model in a genuinely human-centered way.
Not only. This approach allows us to respond to patients’ expectations, to involve them more, to make them feel unique and protected, and to increase their sense of satisfaction. In other words, making their experience memorable means turning them into ambassadors.
The real revolution done by hospital planners in India, the one that changes the approach to the Health system, is linked to a sixth issue that, in the light of what has been said, becomes fundamental and is the one that will make the difference in a value system based on value: it is the Relationship between patients, their families, and health professionals. The relationship must also be structured within the care pathways and how the latter must be analyzed and evaluated.
Do you want to transform the experience of your patients? Contact us, and we will work together to achieve your business goals.