A hospital that cannot increase the number of patients is likely to suffer from patient loyalty. Patient loyalty generally occurs in three ways.
- PhD-based loyalty
- Hospital-based loyalty
- Loyalty to brand power
PhD-Based Loyalty
As the patient is satisfied with the doctor and his abilities, it becomes dependent on the doctor. Even with the slightest dissatisfaction with the hospital in general, he does not go to another hospital.
As the personal talents of the doctor come to the fore, his patient continues to come to the hospital as long as he does not leave the institution.
The loyalty rate is high, the abandonment rate is low. It is an advantage to have such doctors with high caliber and strong human relations working in your hospital, with the help of top hospital consulting firms in India, you can ensure growth of your hospital.
It is reflected in your turnover, profitability and number of patients. However, the situation turns into a disadvantage, as the number of patients will decrease as soon as you set off with these doctors.
In a sense, there is a risk that your continuity in terms of profitability, turnover and number of patients will be interrupted at any moment because you are doing business dependent on individuals.
The doctoral loyalty method is like a chain. While the doctor is pleasing the patient so that the patient does not run away, the hospital has to please the doctor so that the doctor does not escape.
Hospital Based Loyalty
Close relationships should be maintained with family health centres, clinics, and associations operating in your region. These are your potential business partners, and you should look for ways to get together with them on different occasions from time to time, and highlight the corporate identity of your hospital.
But it doesn’t end here, it even starts here. Because the potential business partners we mentioned can only refer the patient. The stages after the patient comes to you are up to the abilities of your institution.
If the abilities of your stingers get ahead of your institution, your doctor will win a patient, not your hospital.
However, hospitals are not obliged to doctors to ensure patient loyalty. In order to ensure patient loyalty by hospitals, patient-oriented procedures should be carried out at every stage of the institution and the expectations and needs of patients should be met at the maximum level.
According to top healthcare consulting firms in India, the hospital should be in contact with the patient as well as the patient’s communication with the doctor.
For example, it should be ensured that all the hospital personnel they encounter until the patient enters the doctor’s room, starting from the first security guard when the patient arrives at the institution, try to help the patient with the same understanding of quality and make the patient feel special in all processes and receive high quality service.
After leaving the doctor’s examination, he should continue to receive the same quality service until he leaves the institution. It is necessary to give the message to the person who is satisfied with all the processes that all the doctors working in that hospital are very good and successful doctors.
The most appropriate unit to receive this message is the patient communication centre, that is, the call centre. With an effective call centre, it is possible to make patients and their relatives loyal to the hospital, not to the doctor.