The digital revolution modifies our behavior and our experiences in many areas, including health. The way we deal with our well-being, our relationship with the medical staff and the sharing of personal data are increasingly central themes. The challenges of the so-called healthcare transformation are complex, but there is a key to addressing them without the fear of a Black Mirror future: starting from people and their needs.
The four pillars for addressing healthcare transformation
One often falls into the error of identifying healthcare transformation with technology alone. But this kind of vision ignores a fundamental detail: those who use digital tools are first of all human.
It reverses the techno-centric approach, starting from the end: to understand the aspirations of the beneficiaries fully and then to build solutions able to interpret them in the best possible way. But how can we get this result? We have devised a process that develops on four fundamental pillars:
Let’s imagine that we have to do hospital management consultancy in India for a care facility for the elderly. Who better than the guests who live within it can give us a clear vision of what are the primary needs to be addressed? Confronting with them in a strongly empathetic way we identify their needs and aspirations, drawing solutions that reflect their point of view. In this way, you avoid wasting resources on projects that will not work because they are not very useful or ineffective. Continue reading