Healthy Business Design: 4 Steps to Expand the Healthcare Business

Healthy Business Design is the formula designed to develop the business of private health facilities that want to design new health experiences for their patients.

Patients at the center of an ongoing transformation in the world of health and well-being: from patients to people, with their needs and needs. The program allows to change the approach to care, from “to care” to “to care” thanks to design methodologies that will enable:

  • Focus on the objectives
  • Better understand patients
  • Develop effective strategies to attract new ones

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Healthy Business Design can also be applied to networks of medical facilities, multi-specialist studies and single-specialist studies that want to differentiate themselves and represent a fixed point in their territory.

How does Healthy Business Design work?

Healthy Business Design by health care equipment planners is developed in 4 structured steps, designed to achieve concrete results in a concise time:

Understanding customers:

Through individual interviews with the key people of the company and, thanks to a visual representation of the results, experts identify the values that characterize the activity. Not only that, because it analyzes the business model, establishes its objectives and traces the profile of ideal patients. Continue reading

Building Experiences is the True Healthcare Revolution

Ours is an ambitious goal: to change the way we understand the relationship with health. We have already talked about our method inspired by design thinking and human-centered design, but the real question we want to answer now is “how do you want to revolutionize the whole healthcare sector?” There is not only one answer, but we have chosen to start from a simple concept: to draw experiences.

Define experiences

We could compare the experience to a journey. It all starts when the desire (or the necessity) begins and ends only once back home. What we live between these two moments will always remain in our memories and will define our expectations for subsequent journeys.

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Let’s think of another example that we touch every day: buy products online. The experience, in this case, begins with the manifestation of a need for a given product, has its peak at the moment when the courier rings at the door and ends only after advising (or advised against) the same product to others.

But what drives hospital space planners to choose a site rather than another are the actions that take place in the middle — the ease of finding what we need, the cheaper price, the best reviews, the fastest courier and so on. These micro-moments define whether our experience is to be repeated or just forgotten.

Building valuable experiences: our tools

Imagine applying this definition of expertise to patients in a clinic. How can we transform it to make it memorable? First, we must map it and fully understand the mechanisms that make it work.

To achieve this, we use a handy tool, the patient journey map. It is a visual representation of the actions performed by patients using a given healthcare service.

Then we identify the obstacles or development opportunities for each of these steps. In the same way, we build step by step the actions that the work team (doctors, nurses, and support staff) could undertake to improve the patient’s experience. By this method, we can provide our customers with a precise picture of the actions necessary to transform their business model in a genuinely human-centered way.

Not only. This approach allows us to respond to patients’ expectations, to involve them more, to make them feel unique and protected, and to increase their sense of satisfaction. In other words, making their experience memorable means turning them into ambassadors.

The real revolution done by hospital planners in India, the one that changes the approach to the Health system, is linked to a sixth issue that, in the light of what has been said, becomes fundamental and is the one that will make the difference in a value system based on value: it is the Relationship between patients, their families, and health professionals. The relationship must also be structured within the care pathways and how the latter must be analyzed and evaluated.

Do you want to transform the experience of your patients? Contact us, and we will work together to achieve your business goals.

10 Keys for an Architecturally Curative Hospital

Therapeutic gardens, natural light, clear and understandable signs, etc. are some of the challenges that help cure the sick.

The disease generates feelings of vulnerability and loneliness. Whether you are a patient, a friend or a family member, the experience of visiting a hospital often causes stress and anxiety. The certainty that hospital project consultants in India can contribute positively to the healing process is increasingly necessary.

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DESIGN CHALLENGES FOR A HOSPITAL TO HELP HEAL

  1. – Clear and direct signaling. To help patients, companions, doctors and workers to find what they are looking for intuitively, avoiding detours and wasting time. “A healthy building needs healthy circulation,” says the architect, and in fact, the flow of circulation not only calms but can save lives.

2.- Temperature, lighting, air quality … Each of these elements designed to promote an optimal environment in the hospital should help in the recovery of the patient and this is achieved by fostering a space of refuge and safety, including a selective relationship of the most suitable materials.

  1. – Modular designs. They can reduce costs and deadlines, while environmentally friendly strategies can help hospitals remain sustainable and self-sufficient in the long term.
  2. – Balance between the technological and the physical. On the one hand, health care techniques are increasingly advanced and innovative. On the other hand, a change in the doctor-patient relationship means that patients now have more power than ever before. Hospitals must provide an infrastructure that promotes collaboration between technology, doctors and patients.
  3. – Therapeutic gardens. They are used to improve the quality of indoor and outdoor spaces, which reduces stress and has a direct benefit in patient recovery. In addition, sustainable materials and renewable energy strategies are protagonists in our environmentally responsible approach.
  4. – Soothing acoustics. The perception of a hospital as a refuge is achieved through meticulous attention to detail and decomposition into smaller and more accessible parts when talking about large buildings. Thus, both the hospital and its facilities will be integrated into its environment.
  5. – Maximize natural light and choose colors carefully. A comforting and humane structure must be followed to ensure that patients who remain in the hospital feel at home and do not feel the anxiety that often causes the size and design of a center with these characteristics.
  6. – Flexible designs. Hospitals are buildings subject to constant changes, so they need to be able to respond quickly and efficiently to changing demands, both from the healthcare world and from the patients themselves. The flexibility provided by hospital designers & planners allows anticipating future needs ensuring that hospitals of the present are built to last.
  7. – Delivery in time and budget. Because hospitals face enormous economic demands for their resources and capacities, in a hospital project – which depends largely on public funds – it is important that it be delivered under the parameters initially stipulated.
  8. – Diversity of needs. In addition to patients and their visitors, a hospital hosts the daily work of a wide diversity of employees. The architect must design a hospital that works without problems for all of them.